News
June 12, 2019

Why a CMP matters in advertising?

These days, anyone involved in digital marketing is dealing with “martech” since digital by default is technologically-based. It’s a combination…
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News
May 31, 2019

Next trend in mobile, smartphones are sharper than laptops!

For the past few years, experts have been discussing whether desktop ads are really dead. While many argue that there…
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News
May 21, 2019

Why a DCO matters in advertising?

Dynamic creative optimisation is a relatively unused technology in the online advertising space. But it tends to rise deeply in…
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News
May 9, 2019

Video is so hyped, here is why!

Video is the next big thing Video is taking over the digital world, it’s obvious. But the speed at which…
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ACMNews
April 24, 2019

Personalise VAST video using GEO

In a VAST world and where players work differently, we have accepted that the only way is to be smart…
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News
April 17, 2019

I have a DMP, now what?

DMP - the oil in advertising What is the oil for in display advertising? After you segmented all your data…
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ACMNews
April 9, 2019

DCO for Behavioural targeting

Data is oil in the advertising machine many people claim. In display advertising it’s the creatives that matter, that is…
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News
March 27, 2019

Potential problems with Google’s Touch Event API workaround

All of our ads work both on desktop and mobile but will be engaged with differently due to a check…
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News
March 25, 2019

What if ads are controlled by a machine?

While being transformative as a concept, we’re still not fully aware of how revolutionary will artificial intelligence (AI), and machine…
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News
March 22, 2019

How GDPR will influence your (re)targeting?

Everyone who has even a little experience in advertising these days noticed that the users are getting more and more…
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