These days, anyone involved in digital marketing is dealing with “martech” since digital by default is technologically-based. It’s a combination…
Yau PangJune 12, 2019
Dynamic creative optimisation is a relatively unused technology in the online advertising space. But it tends to rise deeply in…
IvanMay 21, 2019
Video is the next big thing Video is taking over the digital world, it’s obvious. But the speed at which…
IvanMay 9, 2019
In a VAST world and where players work differently, we have accepted that the only way is to be smart…
Stefan LindeApril 24, 2019
DMP - the oil in advertising What is the oil for in display advertising? After you segmented all your data…
IvanApril 17, 2019
Data is oil in the advertising machine many people claim. In display advertising it’s the creatives that matter, that is…
IvanApril 9, 2019
All of our ads work both on desktop and mobile but will be engaged with differently due to a check…
Yau PangMarch 27, 2019
While being transformative as a concept, we’re still not fully aware of how revolutionary will artificial intelligence (AI), and machine…
IvanMarch 25, 2019
Everyone who has even a little experience in advertising these days noticed that the users are getting more and more…
IvanMarch 22, 2019