We are now adding support for you to integrate your own behavioural targeting data directly into ACM and use it to optimize the content of your feed ads. Using the behavioural data of your users or customers is a great way to make ad content more relevant and it opens up many exciting possibilities to create more advanced targeting solutions.
Using behavioural targeting in ACM works in the same way as our other targeting types. You connect your behavioural segments directly to items or categories in your catalog and have full control of the prioritization. It’s simple, quick and intuitive! ACM catalogs give you a great overview of your feed data, targeting settings and prioritization in one place.
If you want to integrate your own behavioural targeting data to ACM please contact us directly via email or through the chat in ACM.