ACM NewsNews

New interaction icons

By June 17, 2019 No Comments

New icons

We have updated all of our standard ad templates in ACM with our new interaction icons. We created a new full set of icons that is cleaner, sharper and more cohesive than the old ones. Most shapes are similar looking, but some have been reshaped in order to fit the ad format, and overall icon-set better.

Image shows how the new interaction icons in ACM looks against different backgrounds.

New icons improvements

  • The new icons are larger, cleaner and have ticker lines for better visibility.
  • Previous icons came in one color with hollow areas in the background for the shape. The new icons are filled with the opposite color from the background to make it stand out more. Black shapes on a white background, and white shapes on black backgrounds.
  • New icons have a transparency of 60%.

Why do we have icons in ACM?

An icon explains how or what something does. Icons are often used to shorten the explanation for an option that might be hard to explain with 1-2 words, or where words are not suitable. It’s also a universal language that fits today’s online needs during work, school and spare time. That’s why it’s so important to keep our language up-to-date.

Our new interaction icons in ACM has both the social and technological aspects of a well-designed, engaging invitation to use our ad formats.

If you have any questions about the new icons please contact us.