Our last surprise before the new year, is the release of our Weather and Temperature Libraries!
These libraries enables the ACM user to target content based on the either the Weathertype or Temperature at the consumers current location. The Libraries use met.no weather API to get the local forecasts which is known to be one of the best weather services in the world. In total there are 28 weather types and 91 temperature types to target on.
ACM’s Libraries opens up possibilities to personalise your ads in a simple and effortless matter. With our latest release you could for example; target winter jackets when it’s snowing and raincoats when it’s raining outside. Target salad dishes when it’s warm and above +20, but heartwarming buffés when it’s colder and below -1. Creativity usually pays off in both beautiful and high performing ads!