We are now adding support for you to integrate your own behavioural targeting data directly into ACM and use it to optimise the content of your feed ads. Using the behavioural data of your users or customers is a great way to make ad content more relevant and it opens up many exciting possibilities to create more advanced targeting solutions.
Using behavioural targeting in ACM works in the same way as our other targeting types. You connect your behavioural segments directly to items or categories in your catalog and have full control of the prioritisation. It’s simple, quick and intuitive! ACM catalogs gives you a great overview of your feed data, targeting settings and prioritisation in one place.
If you are interested in adding your behavioural data to ACM please contact us directly via email or through the chat in ACM.