We have added the support for you to personalize every standard ad format available in ACM.
- What is personalization?
The ability to include 3rd party data into creating a unique experience of the ad.
- Why should I use it?
Personalized ads see a remarkable difference in results, early examples show that personalized videos give a minimum of 30% higher effect!
- What is the cost?
Libraries and all accompanying functions are free to use and there is no added cost!
- What comes first and what will come in the future?
The first Library released today is Geo Library. Later this fall, Weather, Behavioral, and a couple of other nifty libraries are released.
- How do I get started?
If you would like to try it out please contact us through our chat, it takes you 5-10 min to get up top speed. At the end of August, you will be invited to a workshop regarding the libraries. Be sure to bring your questions!
The Library enables you to design a unique experience per Geolocation. It’s based on two capabilities.
- Upload images and texts per geo location and use those in your videos, rich media ads and native ads. Each element will be used for the corresponding location.
- Use the location in your creative text by inserting a Macro in the ad. This way the ad will display the user’s current location in its video, rich media ad or native ad.
There is one built-in limitation for VAST ads. As we burn a unique video per geolocation we have limited the number of videos to 50. Please contact our chat if that is a problem for your campaign.
We have done campaigns with 2800 unique combinations without problems but those volumes we need to monitor.
Where do I find the Library?
How do I add elements to my ad?
How do I use the Library in my ads?
How do I insert a geo name in my ad?