Hover Image and Video Preview are our latest addition of ad formats to ACM. Hover image follows the scroll movement of consumers. A parallax effect gives the ad image a hovering effect on the site upon scroll.
Video Preview is a video format that only plays a shorter version of the uploaded video to draw interest enough for users to click on the play button. The preview section of the video can be uploaded separately. Or it can be a selection from the main video based on a specified start and end time. Upon click on the play button, the video can be played in fullscreen if chosen in the template.
The image shown alongside the preview can be disabled so the entire ad space is occupied by the video preview.
Both formats are now available on the ad format selection page for non-feed campaigns.