We are adding five new ad formats to our list of standard non-feed ad formats in ACM. The new ones are Transformer – Rich Image, Shifter, Double Slider, Triple Slider and Boom Zoom. Below you will find a more detailed description of each format and also a video showcasing the functionality of each ad. The ads are now available on the ad format selection page in non-feed campaigns. Try them out!
Transformer – Rich Image
The Transformer – Rich Image is a format that rearranges the content of the ad to fit into any ad space. The elements consist of a background image, a logo, a headline, a description and a CTA button. The content of the background image should not be of importance since it might be cut/sliced to fit the ad space. The same script can be used for all devices and sizes. External link upon click.
Shifter
The Shifter is cross-screen Rich Media format that displays two images on top of each other and lets the consumer decide how much of each image is shown by swiping/dragging the slider. It supports multiple sizes on mobile, desktop and tablet. Each image can have a separate click link making the ad perfect for showing different offers or “before-and-after” images.
Double Slider
Double Slider is a Rich Media format that encourages the consumer to swipe and/or click on arrows on the top and bottom parts of an image separately. Each image can have a separate click link.
Triple Slider
Triple Slider very similar to the Double Slider but have three sliders instead of two. It encourages the consumer to swipe and/or click on arrows on the top, middle and bottom parts of an image separately. Each image can have a separate click link.
Boom Zoom
Boom Zoom is a format that displays multiple images on interaction within the ad space. The consumer can drag miniature versions of the images from the corners of the ad to the center, to see them enlarged. Each image can have a separate click link.
