Hover Image and Video Preview are our latest addition to the standard formats in ACM. Both templates are now available on the ad format selection page in non-feed campaigns.
The Hover Image is a Rich Media format that makes an image appear to be hovering above the content of a site. The image can be moved around by using the mobile’s/tablet’s gyro. The image can be moved also by scrolling up/down on desktops. External link upon click.
Video Preview is an outstream video format. This format plays a short preview video, without audio, of a full video before interaction. As the consumer clicks on the play symbol, the full video plays with audio. Optionally an image can be added to fill the rest of the ad space that is not covered by the video. For a full list of all the features of our new outstream video player see our news about it called “New versions of our outstream video formats”.