ACMACM News

Partnership enables Demographic Targeting in ACM!

By November 12, 2019 No Comments

Through a partnership with Nordic Data Resources (NDR), Adssets can now offer demographic targeting, free from private data, inside ACM using our new NDR Library! NDR provides audience segments from 15 different countries which are used to target content through ACM. By using ACM’s technology Adssets can assure that targeted content, based of the segments, are following the GDPR laws and regulations, and reaches all operating systems/devices.

– With more than 3.000 audiences to offer Adssets’ many professional clients, we are very excited to now be an important part of Adssets’ leading CMP. We have chosen to partner with Adssets for many reasons, but mainly the technology that allows for targeting without private data or cookie IDs. This ensures 100% GDPR compliance and allows Adssets’ clients to target all the relevant users – including the hard to reach platforms like Safari on iPhones/iPads, declares Göran Eklöf, VP Strategic Partnerships & Co-founder at Nordic Data Resources.  

Adssets CMP keeps on growing and expanding in order to fulfill our clients desires, and are focused on bringing you more features which makes it possible to handle all your business inside ACM. Adssets have taken complex technology and made it simple because data feeds and personalisation should be simple and for everyone.

– Adssets CMP is strengthening its leadership in personalisation capabilities through the collaboration with Nordic Data Resources. We are thrilled to release this powerful and game-changing implementation to market, declares Rickard Ebersjö, CEO of Adssets.

So how does it work?

NDR has generously shared their demographic data from selected countries with our ACM users. The data opens the possibility to target content from an ad to different demographic segments. The NDR library might not be relevant to all of our ACM users based upon selected markets in which the demographic segments are available, but it’s open for everyone to test and use. Especially if you are advertising in more than your current country for example.
The demographic groups are available in these markets: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Portugal, Spain, Sweden, Switzerland and UK.

How can i use it myself?

The NDR Library works exactly like our other ACM Libraries. Choose demographic and upload content which should be displayed for selected audience segment. You always have to set default content as well, for those rare occasions when we aren’t able to reach persons from the selected segments.

Turn off access to the NDR library under ‘Settings’ in your ACM account if not desired.


 

About NDR

NDR is based on a clear vision of data transparency and user privacy. NDR is among the elite data providers of lifestyle segmentation based on official census data on neighborhoods in the Nordics – i.e. without using private data or cookie ID’s. In 2019 NDR earned the Adform Trusted Partner status as well as expanded to 17 key markets while segmenting almost 50 million neighborhoods. www.nordicdataresources.com.

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