Image shows an example of Roundabout, a new dynamic feed format on a desktop website.

Roundabout is a new dynamic ad format for data feeds that can be used to highlight products together with company branding!

The elements in the ad format are dynamic in the sense that they can be toggled on and off and the remaining elements will adapt accordingly. By doing so you can customize the layout to make it suit your items and brand better.

A new feature introduced in the Roundabout is the possibility of choosing image proportions for the faces (sides) of the ad. Instead of always using a 1:1 ratio it’s also possible to choose between 1:2, 2:1, 3:1, or 1:3. By changing image proportions the ad utilizes the ad space better and shows off the content better.

Most content in the ad will come from a data feed that is setup using the ACM Catalog function. The feed can be filtered and prioritized to suit your current ad campaign. You are also able to choose currency if none is provided by the feed.

Upload branding images which will be shown alongside the feed content. Choose a frequency for how often these branding images should be shown.

Roundabout is a fully dynamic ad format for data feeds. Customize the layout, items on display, fonts, colors, and show off an extraordinary ad to your clients!


If you are an existing ACM client the new ad format can be found in campaigns connected to a Catalog, under ‘Create new ad’.