Desktop Page Splitter and Native is our two new additions to the standard ad formats in ACM. Both templates are now available on the ad format selection page in non-feed campaigns.
Desktop Page Splitter
The desktop Page Splitter is an ad format consisting of two images. The foreground image is dynamic, featuring brand and message, while the background image is static. The two images move independently of each other, creating a feeling of depth and a parallax effect. If the consumer continues down the site, the background image disappears upwards.
The Native ad format works cross-screen and can mimic the look and feel of a site-article depending on how it’s styled. All you need is an image and logo, the rest is written and styled directly in the ad format template.