The Ad Decisioner feature that will let you set up scenarios for deciding which ad to show in an ad space is now released. It comes for all customers as a standard feature in ACM. The Ad Decisioner will help you get real-time insights. Real-time insights for your campaign performance and user behaviour. Optimise and make decisions based on real-time data and ultimately improve your campaign results.
We now move this feature out of beta. At the same time, we have updated the user interface to simplify the process of adding ads to your Decisioner by browsing through campaigns. There are two Decisioners included right now with more coming in the future.
A/B Simple is a Decisioner that compares two or more ads and give them an individual score. The ads get the same amount of impressions. They are scored based on CTR, Engagement or Viewability or in any combination. An individual weighting of CTR, Engagement and Viewability can be applied and reflected in the score.
Distribution is a Decisioner that distributes impressions between different ads. Multiple ads share one script tag. You can add any number of ads and control the distribution for each one individually. For example, 50% of the impressions can be distributed to ad A, 30% to ad B and 20% to ad C.
If you want to know more about the Ad Decisioner feature and learn how it can help improve your campaigns, please contact us for a personal demonstration.