Two new standard ad formats
Two new standard ad formats have been released to all ACM clients. The two new formats are called Desktop Page Splitter and Native, the second one is also available for mobile devices.
The Desktop Page Splitter creates a illusion of there being something behind the site/screen by making one image follow the scrollmovements up and down. While keeping one image static as a full hight background.
The Native ad format can mimic the souranding content by using the same kind of setup and colors. Smuding the line between ad and actual article. The same ad format works on both desktop and mobile.
Desktop Page Splitter
The desktop Page Splitter is an ad format consisting of two images. The foreground image is dynamic, featuring brand and message, while the background image is static. The two images move independently of each other, creating a feeling of depth and a parallax effect. If the consumer continues down the site, the background image disappears upwards.
Native
The Native ad format works cross-screen. Designed to mimic the look and feel of a site article by using the same kind of structure. To create a Native ad you need an image and logo, the rest is written and styled directly in the ad template.
