Video Reveal is a format that auto-plays a video without sound at the top of a site, or partly hidden behind a site, until interacted with on tablet/desktop. On mobile, a 5-15 seconds long preview is displayed before interaction.
Upon swipe/hover, the site is pushed down to display the full video, or another large video, with sound. The video is automatically closed as the consumer continues down the site or clicks on the close-button. External link upon click.