Transformer Rich Video is a outstream video format which adapts the elements within the format to be visible at all time and will always focus on the central part of the video. The video is played silently but upon click on a sound-icon the sound is switched on/off. The format has a fixed logo-area but a header, a sub-header, CTA and footer text, which are optional. External link upon click.
Specifications:
– Max video file supported is 70MB at 30s length
– Recommended size is 10MB and 6s for mobile and 12s for desktop
– Video must be rendered at 24 or 30 fps
Supported sizes are: 120×600, 160×600, 240×400, 250×250, 250×600, 300×200, 300×250, 300×300, 300×480, 300×600, 320×250, 320×320, 320×480, 468×60, 468×400, 480×400, 480×480, 580×400, 640×320, 728×90, 970×250, 980×240, 980×300, 980×400, 980×480
Images should be uploaded as jpg or png
Videos should be uploaded as .mp4
How to:
– Videos should have no text elements or image elements such as logos
– Video should have a center view so it’s easy to auto crop a 1:1 and 9:16 from a 16:9 video
– Logo, text elements and call to action is added manually in the system as overlay elements
– Overlay elements can be served on a transparent plate (you can choose transparancy)
Statstics:
– Ad unit will track inview and click events according to IAB standard (video standard)
– Video will track 25, 50, 75 and 100 view throgh rate (VTR)
– Events: CTR, viewabuility & impressions
– Special events:Location, weather, time of day & Mosaic segments are tracked for the ad unit (you can easily see which demographic user look’s at the ad the most)
Supported sizes are: 120×600, 160×600, 240×400, 250×250, 250×600, 300×200, 300×250, 300×300, 300×480, 300×600, 320×250, 320×320, 320×480, 468×60, 468×400, 480×400, 480×480, 580×400, 640×320, 728×90, 970×250, 980×240, 980×300, 980×400, 980×480
Images should be uploaded as jpg or png
Videos should be uploaded as .mp4
Suitable for:
- Branding
- E-commerce
- Sportsbook
- Travel & Destination