InstaMap is a Rich Media format that displays a map within an ad space or over a site’s content as the consumer clicks on a symbol. The map shows points of interest (POI’s) and, as the consumer clicks on them, directions to the POI is opened in the device’s default GPS. InstaMap also comes with an option for the user to call the POI directly from the ad. The map is closed by clicking on the close-button.
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