Transformer Betting (Rich Image & Carousel) are ad formats for betting customers where they display up to date odds for selected leagues/matches. The format allows users to upload a background image, configure the look of the layout, enter fallback details, click links and external impression trackers if desired. Upon swipe/click on the arrows in the Transformer version, the next match is displayed as the front facing image. Team names and odds are automatically fetched from the data feed. The sport/league/match selection is done in the campaign itself. Upon click the consumer will be externally linked to the particular match on the operators website.