Inventory insights and pricing intelligence
— before you buy
Get real-time inventory insights and CPM benchmarks across publishers, formats and markets — before committing your budget.
Most media plans are still built on assumptions, relationships and fragmented market knowledge.
An industry obsessed with optimization shouldn't have to rely on gut feeling when deciding where to invest.
That's why we built Intelligence.
A continuously updated view of pricing, formats, inventory and market trends before budgets are committed.
Pricing transparency
Understand what inventory actually costs.
Inventory benchmarking
Compare publishers, categories and audiences.
Seasonal trends
Identify when pricing shifts across the market.
Format comparisons
Benchmark display, video, native and high-impact formats.
Real market data — before you commit
Intelligence gives your team access to pricing across publishers, formats and markets. Compare CPM benchmarks, identify seasonal trends and understand what inventory actually costs — so every budget decision is based on real data, not assumptions. Use it before every campaign to validate pricing, compare formats and select the right inventory for your goals.
Analyze what matters before activation.
Pricing
Compare CPMs across publishers, categories and formats.
Availability
Identify inventory opportunities before they become expensive.
Performance
Understand historical visibility and pricing trends.
Formats
Compare display, native, video and high-impact inventory.
Markets
Benchmark publishers, countries and verticals.
Seasonality
See how pricing evolves throughout the year.
Five tools. One intelligence layer.
Everything you need to make data-backed decisions before your campaign goes live.
Programmatic Price Index
Compare pricing across publishers, formats and verticals over time. See where the market is heading and where the opportunities are — before you commit your budget.
- Compare CPM levels across sites and formats
- Track pricing trends over time
- Identify underpriced inventory with strong performance
- Make data-backed buying decisions
AI Campaign Planner
Paste in your URL or describe your campaign goals. Our AI analyzes your brand, audience and market — then recommends the exact publishers you should be on and tells you why. Backed by frameworks from Byron Sharp, Binet & Field and Cialdini. The output is a ready-made media plan you can turn into a live campaign with one click.
- AI-powered publisher recommendations
- Based on real site data — traffic, demographics, ad visibility and audience fit
- Grounded in proven marketing theory
- Turn recommendations into campaigns in one click
Historical CPM Data
Setting the right bid shouldn't be guesswork. When you set up a deal, get a clear view of expected CPM levels based on actual historical data — average, recommended bid range and where your bid lands on the scale.
- See expected CPM levels before deal setup
- Understand the recommended bid range
- Avoid overbidding and underbidding
- Data-backed decisions right where you need them
Deal Health
Running programmatic deals without SSP-level data is like driving blind. Deal Health gives you direct access to performance signals pulled from SSP data — and flags when something needs attention so you can optimize proactively instead of reactively.
- Bid requests, win rates and bid rates in one view
- Automatic flags when performance drops
- Identify pricing and targeting issues early
- Turn reactive troubleshooting into proactive optimization
Contextual Targeting
Context is becoming a bigger part of programmatic again — not as a fallback, but as a more reliable way to target. Through our partner Aeterna Labs, we offer contextual deals directly in Adssets. The right ad, in the right place, at the right time — with a targeting model that holds up as third-party data disappears.
- Contextual deals powered by Aeterna Labs AI
- Target by content category, not user tracking
- Strong brand safety by default
- Cookieless targeting that scales
Built on real market signals.
Intelligence combines pricing signals, historical trends and inventory insights from publishers across multiple markets.
Better decisions before budgets are committed.
Reduce guesswork
Benchmark pricing
Improve negotiations
Plan with confidence
Take control of your workflow
Create your account or book a walkthrough with our team.