We are starting the new year by adding two new ad formats as standard templates in ACM. Both templates are now available on the ad format selection page in non-feed campaigns.
Mobile Page Splitter
The Mobile Page Splitter is a format that splits a site in half and expands a full-screen image as the consumer swipes downward. If the consumer continues scrolling downwards, the site disappears upwards. Optionally use a semi-transparent foreground image to create a parallax-like effect. External link upon click.
Please note that this is not an IAB standard format and might require additional setup on the publisher site to function properly. Contact us for more information.
Under Cover is a Rich Media format that encourages the consumer to uncover more content within an ad space by dragging away the top image to reveal the underlying image. External link upon click on the underlying image.