DisplayView Video is a format that auto-plays a video, without sound, within an ad space. The consumer can switch the sound on and off again by clicking a sound-icon. External link upon click on anything in the video except the sound-icon.
Specifications:
– Max video file supported is 70MB at 30s length
– Recommended size is 10MB and 6s for mobile and 12s for desktop
– Video must be rendered at 24 or 30 fps
– When uploading a video that leaves a space on the desired size the format will automatically accept a corresponing image to fill that space
How to:
– Videos could have text elements or image elements such as logos
– The video can fill the entire ad area or part of the area, leaving an empty area
– Using the empty area with an image, the ad unit will automatically fit in a image that can be moved left/right and top/bottom
– Image can have a unique click link
Statistics:
– Ad unit will track inview and click events according to IAB standard (video standard)
– Video will track 25, 50, 75 and 100 view throgh rate (VTR)
– Events: CTR, viewabuility & impressions
– Special events:Location, weather, time of day & Mosaic segments are tracked for the ad unit (you can easily see which demographic user look’s at the ad the most)
Supported sizes are: 120×600, 160×600, 240×400, 250×250, 250×600, 300×200, 300×250, 300×300, 300×480, 300×600, 320×250, 320×320, 320×480, 468×60, 468×400, 480×400, 480×480, 580×400, 640×320, 728×90, 970×250, 980×240, 980×300, 980×400, 980×480
Images should be uploaded as jpg or png
Videos should be uploaded as .mp4
Suitable for:
- Branding
- Casino
- E-commerce
- Travel & Destination