Video Reveal is a format that auto-plays a video without audio at the top of, or partly hidden behind, a site until interacted with on tablet/desktop. On mobile, a 5-15 seconds long preview is displayed before interaction. Upon swipe/hover, the site is pushed down to display the full video, or another large video, with audio. The video is automatically closed as the consumer continues down the site or clicks on a “Close” button. External link upon click.